About Us
Pureborneo is a premium brand originating in Sarawak, East Malaysia on Borneo island. Its parent company Moh Heng group, founded in 1948 as a Fast Moving Consumer Goods distributor with deep understanding of the local culinary scene and culture, has served consumers in East Malaysia over many years.
The birth of the brand is a culmination of an enduring passion to preserve this precious heritage in all its authenticity. It is set up to develop premium food products specifically from Borneo Island and bring them to the world stage. Through innovative recreations of Borneo’s culinary favourites, people of all backgrounds both locally and internationally can indulge in these exquisite foods.
Using the latest technology, Pureborneo is able to recreate Borneo’s favourite dishes in a compact, easy-to-prepare form with emphasis on quality natural ingredients – perfect for the modern lifestyle, allowing everyone to enjoy authentic Borneo cuisine at home conveniently, with minimal prep time.
Vision
Our vision is to be a leading global brand of innovative food products from the island of Borneo.
Mission
Our mission is to bring authentic Borneo culinary favourites to every corner of the globe and to enhance people’s lives through easy-to-make, delicious food products.